Consuming ANZAC: The History of Australia’s Most Powerful Brand

TitleConsuming ANZAC: The History of Australia’s Most Powerful Brand
Publication TypeBook
Year of Publication2018
AuthorsHawkins, Jo
Number of Pages173
PublisherUWA Publishing
CityPerth
Abstract

This monograph reveals how consumer culture has proved central to the contemporary resurgence and proliferation of the Anzac tradition. In probing the ways in which war memory has been produced, marketed and sold since 1915, it offers new insights into the dynamic commercial world and mutually beneficial relationships that underpin the commemoration of war in the twenty-first century.  [WorldCat]

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