How German Is She? Postwar West German Reconstruction and the Consuming Woman

TitleHow German Is She? Postwar West German Reconstruction and the Consuming Woman
Publication TypeBook
Year of Publication1997
AuthorsCarter, Erica
Number of Pages288
PublisherUniversity of Michigan Press
CityAnn Arbor
Abstract

In this book, Erica Carter explores how the development of a "social market economy" after 1949 gave a new centrality to consumers as key players in the economic life of the nation, and, in that process, gave women a new public significance. Public attention focused in particular on the nation's housewives, who were to train the populace for entry into a new world of consumer prosperity. Since visual imagery is discussed at length, this book is lavishly illustrated with advertisements, fashion photographs, film stills, and documentary photographs from the period.

Short TitleHow German Is She?
Full Text

Chapter 27 Bibliography

Entry by GWC Assistants / Work by GWC Assistants : 

Type of Literature:

Time Period:

Countries:

Library Location: 
Call Number: 
35331224

Library: