“Delightfully Feminine, Yet Practical”: Circumlocution in Vietnam-Era Recruitment Brochures

Title“Delightfully Feminine, Yet Practical”: Circumlocution in Vietnam-Era Recruitment Brochures
Publication TypeJournal Article
Year of Publication2018
AuthorsLeuschen, Kathleen T.
JournalRhetoric Review
Volume37
Issue2
Pagination181 - 198
Date Published03/2018
Abstract

During the Vietnam era, the military recruited women by appropriating feminist language and simultaenously employing depictions of traditionally conservative feminine ideals. Using a rhetoric of circumlocution to yoke together these two contradictory images, military recruitment rhetoric ultimately reinstated women's subordinate status. [From the Author]

URLhttps://www.worldcat.org/title/delightfully-feminine-yet-practical-circumlocution-in-vietnam-era-recruitment-brochures/oclc/7409231914&referer=brief_results
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